I enjoy copywriting. I like playing with words and making them work hard. And I love talking to people about their work. I know just the right questions to ask to dig deep to find what it is about what they do that sets them apart from others doing the same thing.

Writing copy for your own business is harder than it seems. What I provide is the ability to view your work from an objective standpoint and the skills to make sure the right words are used at the right time for maximum impact.

Copywriting is about getting to the point while nailing voice and tone. It’s about giving your customers the information they need to choose you and stay with you. And this is where I come in.

Join the growing list of small businesses, sole traders, and organisations I’ve worked with to provide copywriting solutions that get results.

I can help you with the following types of communications:

  • Web copy

  • Email marketing

  • Newsletters

  • Lead magnets

  • Team profiles/bios

  • Blog posts

  • Product descriptions

  • Brochures

  • Posters

  • Press releases

  • Social media





With my health care background along with my career in creativity, I specialise in the following areas:

  • Healthcare, medical, allied health & the helping professions

  • Parenting, childhood, and adolescence

  • Education and literacy

  • Emotional and psychological wellbeing

  • Trauma, grief, and loss

  • Sociology and social policy

  • The natural world

  • Sustainability

  • Haircare, skincare, and wellbeing

  • Creativity and the arts

… and all combinations of the above!

 

My qualifications include Bachelor of Arts (Social Policy & Gender Studies) and Bachelor of Social Work (Honours) from the University of Sydney in 2003, and Master of Counselling Social Work from the University of NSW in 2010.

I have frontline experience working in health care settings in both paediatric and adult care and across acute care and chronic health areas. This provides you with peace of mind that medical and wellbeing issues will be worded with accuracy and sensitivity.

I have also completed Copywriting Essentials and Freelance Writing through the Australian Writers’ Centre.

Contact me to chat about how I can make your copy shine.